Financial Strategy
Build practical financial direction around company goals, growth priorities, business context, and the decisions founders need to make with greater confidence.
Move beyond financial reporting with senior-level CFO guidance built around the decisions that shape growth. Veep connects founder-led and growth-stage companies with vetted operators who can own forecasting, capital strategy, financial planning, and high-stakes priorities without requiring an immediate permanent executive hire. Get focused financial leadership, practical execution, and a clean handoff when the work is complete.
Flexible CFO support for financial strategy, urgent priorities, capital decisions, and hands-on execution without a permanent hiring commitment.
Build practical financial direction around company goals, growth priorities, business context, and the decisions founders need to make with greater confidence.
Strengthen visibility into cash, forecasts, and financial priorities with an experienced operator who takes ownership of the work rather than offering recommendations alone.
Support fundraising and capital-related decisions with senior financial judgment grounded in experience raising capital, scaling companies, and navigating high-growth environments.
A Strategic CFO gives founders and leadership teams senior financial ownership when critical work cannot wait for a permanent hire. Veep matches your company with a vetted operator based on the priority, stage, business context, urgency, and fit. Engagements can be advisory, project-based, or ongoing, helping you move financial strategy forward while preserving flexibility and enabling a clean handoff.
Get senior financial ownership matched to your priorities, not a generic consulting package.
Work with experienced founders, CEOs, GMs, C-suite leaders, and functional experts.
Receive an operator selected for your priority, company stage, urgency, context, and working style.
Your operator steps into the work, owns outcomes, and moves critical initiatives beyond recommendations.
Scope support to the initiative, with flexibility to pause, extend, or scale without permanent commitment.
Founders helping companies access senior operating expertise when it matters most.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
A Strategic CFO helps leadership make stronger financial and business decisions while taking ownership of important work. Depending on the engagement, that can include financial planning, forecasting, capital strategy, fundraising support, reporting, analysis, and broader operating priorities. Veep matches companies with senior operators who bring judgment and hands-on execution rather than limiting their role to recommendations.
Talk with Veep about the senior financial ownership your company needs.
Invite-only access to experienced senior operators
Operator selection shaped around business context and fit
Operator replacement or exit option supports engagement confidence
Share your priority, context, and desired level of support so Veep can recommend the right operating path.
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