Go-To-Market Leadership
A senior operator takes ownership of go-to-market priorities, helping align strategy, execution, teams, and business context around measurable outcomes.
Get senior marketing ownership without waiting for a permanent executive hire. Veep matches founder-led and growth-stage companies with vetted operators who can take responsibility for go-to-market strategy, positioning, demand generation, and high-impact marketing priorities. Engagements are scoped to the work, giving B2B companies flexible access to experienced leadership when growth demands sharper focus and immediate execution.
Flexible senior marketing leadership for B2B companies managing growth, positioning, demand generation, and urgent go-to-market priorities.
A senior operator takes ownership of go-to-market priorities, helping align strategy, execution, teams, and business context around measurable outcomes.
Build focused marketing direction around positioning, demand generation, channel priorities, and the highest-impact work your company needs owned now.
Add experienced executive-level marketing capacity without immediately making a permanent hiring commitment or leaving critical work with an already stretched founder.
Veep connects companies with vetted senior operators who can own urgent B2B marketing and go-to-market priorities before a permanent CMO is in place. The engagement can be advisory, project-based, or ongoing, with scope tied to the work rather than a long-term commitment. Operators bring hands-on judgment, execution, documentation, and continuity—not recommendations left for your team to implement.
Veep gives companies senior marketing ownership matched to the work, urgency, and business context.
Work with former founders, CEOs, GMs, C-suite leaders, and functional experts—not junior generalists.
Receive a managed match based on your priority, company stage, function, industry, business model, and fit.
Choose advisory, project-based, or ongoing support without committing to a permanent executive hire.
Reduce engagement risk with a 30-day fit guarantee and the option to replace the operator or walk away.
Experienced founders helping companies access senior operating capacity.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
A B2B fractional CMO provides senior marketing leadership without joining as a permanent full-time executive. The operator can own priorities such as go-to-market strategy, positioning, demand generation, team direction, and marketing execution. Veep’s operators work hands-on inside the business, taking responsibility for outcomes and leaving documentation, context, and continuity when the engagement ends or a permanent hire arrives.
Talk with Veep about the priority your business needs to move forward.
Veep connects companies with remote senior operators across North America and Europe, with on-site support for key operating moments.
North America and Europe
Service Area
More than 75 Operators
Network
Invite-Only Network
Matching
Ask Veep about matching senior marketing capacity to your company’s priorities.
Access to a curated senior operator network
Former founders and executive leaders
Support backed by a 30-day fit guarantee
Tell Veep about your highest-priority marketing work and explore a matched senior operator.
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