Fractional CMO Leadership
Gain senior marketing leadership without making an immediate permanent executive hire. A matched operator can guide priorities, lead the function, and own outcomes.
Compare a chief marketing officer consultant with a fractional CMO and understand which model fits your company’s needs. Veep connects founder-led and growth-stage businesses with vetted senior operators who can own go-to-market priorities, build marketing capacity, and move critical work forward without waiting for a permanent executive hire or settling for recommendations without execution.
Flexible marketing leadership for companies comparing advisory guidance, project ownership, and embedded fractional executive support.
Gain senior marketing leadership without making an immediate permanent executive hire. A matched operator can guide priorities, lead the function, and own outcomes.
Clarify positioning, priorities, channels, and execution requirements with an experienced operator who works directly inside the business rather than delivering recommendations alone.
Add hands-on capacity for urgent marketing work, recurring workflows, reporting, content, research, or cross-functional initiatives through a flexible engagement scoped to the work.
A consultant may provide valuable perspective, while a fractional CMO or operating partner can take direct ownership of marketing priorities. Veep matches companies with vetted senior operators based on the work, urgency, company stage, function, industry, business model, and fit. Engagements can provide advisory guidance, project execution, or ongoing leadership without requiring a permanent commitment.
Veep provides senior marketing ownership matched to the work your company needs done.
Work with former founders, CEOs, GMs, C-suite leaders, and experienced functional operators.
Receive a managed match based on your priority, company context, urgency, and required operating experience.
Operators step into the work, own outcomes, and move beyond recommendations from the sidelines.
Scale, pause, or extend support around the initiative instead of committing to permanent executive headcount.
Founders and operators helping companies move important work forward.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
A CMO consultant typically provides strategic advice, analysis, or recommendations for a defined need. A fractional CMO generally takes a more active leadership role, helping set priorities, lead marketing work, and own outcomes over an ongoing or project-based engagement. The right model depends on whether your company needs perspective, execution, embedded leadership, or a combination of these.
Talk with Veep about the marketing leadership your company needs.
Veep supports companies with senior operators working remotely across its stated service areas.
North America
Service Area
Europe
Service Area
Invite-Only
Network Model
Ask Veep about matching and support for your company’s operating context.
Invite-only access to experienced senior operators
Operator swap or walk-away option supports fit
Matching considers work, urgency, context, and fit
Tell Veep about your priorities and explore a senior operator engagement built around the work.
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