GTM Strategy Consultants

Move your go-to-market priorities forward with senior operators who take ownership of critical work—not just provide recommendations. Veep matches founder-led and growth-stage companies with vetted GTM leaders who can clarify strategy, strengthen execution, and build momentum before a permanent executive hire is made. Flexible engagements provide the capacity and judgment needed to address urgent commercial challenges with less hiring risk.

Senior GTM operator reviewing a growth strategy with startup founders

Our GTM Strategy Consultants Services

Senior operating support for go-to-market strategy, execution, leadership gaps, and urgent commercial priorities.

Operating Partners

Veep matches companies with vetted senior operators who own urgent GTM priorities, make high-stakes decisions, and deliver measurable outcomes before a permanent hire is in place.

Flexible Engagements

Choose advisory, project-based, or ongoing support scoped to the initiative. Engagements can pause, extend, or scale without requiring a long-term executive commitment.

Operating Capacity Platform

Access managed senior operating capacity for go-to-market and related business priorities, with matched expertise, hands-on ownership, and continuity through clean handoffs.

Senior Execution Capacity

Turn GTM Priorities Into Progress

Veep gives founders and CEOs access to experienced GTM operators who step into the work and own outcomes. They can help address go-to-market strategy, execution gaps, and critical commercial initiatives without waiting for a permanent executive hire. Through a managed, invite-only network, Veep matches the operator to your company stage, urgency, function, and business context, with flexible terms and a 30-day fit guarantee.

GTM consultant mapping a company’s sales and growth priorities
The Veep Difference

Why Choose Veep?

Veep combines senior operating talent with managed matching and flexible engagement design.

Senior Operators

Work with former founders, CEOs, GMs, C-suite executives, and experienced functional leaders.

Hands-On Ownership

Operators step into the work and own outcomes instead of leaving recommendations for your team.

Managed Matching

Veep matches expertise to your priority, urgency, company stage, function, and business context.

Guaranteed Fit

A 30-day fit guarantee reduces engagement risk and supports a confident start for your team.

Meet The Veep Team

Experienced builders helping founders move critical work forward.

Portrait of Dave Garcia, Co-Founder of Veep

Dave Garcia

Co-Founder

Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.

Portrait of Jian Yang, Co-Founder of Veep

Jian Yang

Co-Founder

Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.

Portrait of Mark Newhouse, Co-Founder of Veep

Mark Newhouse

Co-Founder

Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.

Frequently Asked Questions

What does a GTM consultant do?

A GTM consultant helps a company make and execute decisions about how it reaches customers and grows revenue. Depending on the priority, that can include clarifying the go-to-market approach, improving commercial execution, addressing ownership gaps, or leading a specific initiative. Veep’s GTM operators work hands-on, taking responsibility for outcomes rather than delivering recommendations alone.

How does Veep help with go-to-market strategy?

When should a company hire a GTM strategy consultant?

What types of GTM work can an operating partner own?

How quickly can Veep match a GTM operator?

Are Veep’s GTM engagements flexible?

What happens if the matched GTM operator is not the right fit?

How is Veep different from a traditional consulting firm?

Ready To Move GTM Work Forward?

Talk with Veep about the priority that needs senior ownership.

Trusted Operating Model

Awards and Recognition

Invite-only network trust indicator

Invite-Only Network

Access to more than 75 vetted senior operators

Managed matching trust indicator

Managed Matching

Operators matched to the work and business context

30-day fit guarantee trust indicator

Guaranteed Fit

30-day fit guarantee with replacement or exit option

Find The Right GTM Operator

Share your priority, and Veep will help identify the senior operating capacity to move it forward.

Contact Us Today

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