Pricing Model Design
Evaluate and shape pricing models around the company’s offer, customers, business context, and commercial priorities, with senior judgment focused on practical implementation.
Veep helps founder-led and growth-stage companies make sharper pricing decisions with senior operators who own the work, not just deliver recommendations. From pricing model design and packaging to engagement economics, matched experts bring practical judgment and hands-on execution. Flexible support helps companies improve commercial clarity, protect focus, and move critical pricing initiatives forward without immediately making a permanent executive hire.
Practical pricing support covering models, packaging, engagement structures, and hands-on operating ownership.
Evaluate and shape pricing models around the company’s offer, customers, business context, and commercial priorities, with senior judgment focused on practical implementation.
Clarify how products or services are grouped, positioned, and offered so customers can understand the value while teams can execute consistently.
Structure advisory, project-based, or ongoing engagements around the work, helping companies align scope, operating capacity, and commercial priorities without long-term commitments.
Pricing decisions affect growth, margins, customer conversations, and internal execution. Veep connects companies with vetted senior operators who can examine the business context, clarify the underlying commercial question, and take ownership of the work through advisory, project, or ongoing support. The result is hands-on progress rather than recommendations left for an already-stretched founder or executive team to implement.
Veep brings senior operating judgment and accountable execution to pricing work that cannot wait.
Work with former founders, CEOs, GMs, and functional leaders who understand high-stakes operating decisions.
Veep matches the operator to the priority, company stage, urgency, function, industry, and business context.
Operators step into the work and own outcomes instead of leaving your team with recommendations to implement.
Scope support around the initiative, with the ability to pause, extend, or scale without a permanent commitment.
Experienced builders helping companies move critical work forward.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
Effective strategies depend on the value delivered, the client’s business context, the work required, and the engagement structure. Common considerations include clearly defining scope, aligning fees with outcomes where appropriate, offering understandable packages, and separating advisory work from hands-on execution. Veep helps companies evaluate these choices with senior operators who can connect pricing decisions to commercial priorities and operating realities.
Talk with Veep about the commercial priority your team needs to move forward.
Access to a curated network of vetted senior operators
Experienced former founders and executive leaders
Operator swap or walk-away option reduces engagement risk
Share your commercial priority and learn how Veep can match senior operating support to the work.
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