Operating Partners
Veep matches companies with vetted senior operators who take ownership of urgent go-to-market priorities, marketing decisions, and high-impact initiatives.
Get senior marketing leadership without committing to a permanent executive hire. Veep matches founder-led and growing companies with vetted operators who can own go-to-market priorities, clarify strategy, improve execution, and support high-stakes decisions. For Dallas businesses navigating growth and increasing complexity, flexible fractional CMO engagements provide focused leadership aligned to the work that matters most.
Flexible senior marketing leadership for companies that need ownership, execution, and strategic focus without a permanent executive hire.
Veep matches companies with vetted senior operators who take ownership of urgent go-to-market priorities, marketing decisions, and high-impact initiatives.
Choose an advisory, project-based, or ongoing engagement scoped around the marketing work itself rather than a long-term employment commitment.
Add experienced marketing leadership when your team needs greater capacity to move strategy, execution, reporting, or growth work forward.
A fractional CMO can bring structure to go-to-market priorities, clarify ownership, and help your team move important marketing work forward. Veep matches your company with a vetted senior operator based on the priority, business context, urgency, and required experience. For Dallas companies managing growth and increasing complexity, the engagement can be advisory, project-based, or ongoing, with hands-on ownership instead of recommendations alone.
Veep gives growing companies access to senior operating expertise matched to the work at hand.
Work with experienced operators who have led companies, functions, pivots, and high-stakes initiatives.
Your operator is selected around the priority, urgency, company stage, business context, and required marketing experience.
Operators step into the work and own outcomes rather than leaving recommendations for your team to implement.
Dallas companies can scope engagements around the initiative and avoid an immediate permanent executive commitment.
Experienced founders helping companies access senior operating capacity.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
Fractional CMO pricing varies according to the initiative, engagement model, scope of responsibility, and level of operating involvement required. Veep structures engagements around the work rather than a fixed long-term commitment, with advisory, project-based, and ongoing options available. A matching conversation helps clarify the priority, context, and appropriate senior marketing capacity before the engagement is defined.
Talk with Veep about the marketing priority your company needs to move.
Access to experienced operators across marketing and business functions.
A structured match based on the company and the work.
A defined option to swap an operator or walk away.
Share your goals and current challenge so Veep can explore the right senior operator match.
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To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.