Marketing Strategy
Clarify marketing priorities, positioning, and go-to-market direction with senior operator guidance tailored to your company’s stage, business model, and immediate objectives.
Get senior marketing leadership without committing to a permanent executive hire. Veep matches founder-led and growth-stage companies with vetted operators who can own go-to-market priorities, clarify strategy, strengthen execution, and move critical work forward. Choose flexible support shaped around your initiative, from advisory guidance to hands-on ownership, with experienced leadership matched to your company’s needs.
Flexible senior marketing support for strategy, go-to-market execution, growth priorities, and hands-on ownership.
Clarify marketing priorities, positioning, and go-to-market direction with senior operator guidance tailored to your company’s stage, business model, and immediate objectives.
Bring experienced ownership to critical go-to-market work, helping your team move initiatives forward instead of leaving execution with already-stretched founders and executives.
Access senior marketing leadership through an engagement scoped to the work, whether you need advisory input, project ownership, or ongoing operating capacity.
Veep connects companies with vetted senior operators who can take ownership of urgent marketing and go-to-market priorities. Rather than delivering recommendations from the sidelines, matched operators embed in the work, apply judgment, and help create measurable progress. Engagements can be advisory, project-based, or ongoing, giving founders and executives added capacity without immediately making a permanent CMO commitment.
Veep provides managed access to senior operators who own the work and help companies move with focus.
Work with experienced founders, CEOs, C-suite leaders, and functional experts—not junior generalists.
Receive an operator selected around your priority, company stage, business model, urgency, and context.
Operators step into execution and own outcomes instead of leaving recommendations for your team to implement.
Scope support around the work, with options to pause, extend, or scale without a permanent hiring commitment.
Experienced founders helping companies access senior operating talent.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
Outsourced marketing costs vary based on the initiative, level of ownership, engagement model, and scope of work. Veep structures engagements around the work rather than requiring a long-term commitment. Support may be advisory, project-based, or ongoing, and pricing is scoped to the company’s specific priority and operating context.
Talk with Veep about the senior ownership your business needs.
Invite-only network of vetted senior operating talent
Operators matched to the work, urgency, and business context
Option to replace the operator or walk away
Share your priority and learn how Veep can provide senior marketing ownership.
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