Operating Partners
Veep matches companies with vetted senior operators who can own urgent go-to-market priorities, make high-stakes decisions, and deliver outcomes before a permanent marketing executive is hired.
Dental practices and dental groups need marketing leadership that connects strategy to measurable growth. Veep’s fractional CMO services provide experienced senior operators who can take ownership of go-to-market priorities, strengthen execution, and help move critical work forward without an immediate permanent executive hire. Engagements are scoped to your priorities, with flexible support and a 30-day fit guarantee.

Flexible senior marketing support for dental practices, groups, and growing companies managing important go-to-market priorities.
Veep matches companies with vetted senior operators who can own urgent go-to-market priorities, make high-stakes decisions, and deliver outcomes before a permanent marketing executive is hired.
Choose advisory, project-based, or ongoing support scoped to the work. Engagements can pause, extend, or scale without requiring a long-term executive hiring commitment.
Veep selects an operator based on the company stage, business context, priority, function, and fit rather than offering a self-service marketplace of generalist consultants.
A fractional CMO can give dental practices and groups experienced marketing leadership without immediately adding a permanent executive. Veep matches you with a vetted senior operator who steps into the work, takes ownership of priorities, and helps turn strategy into execution. Support is scoped around your needs, while documentation, context, and continuity help preserve momentum when the engagement ends or a permanent hire arrives.

Veep combines senior operating expertise with a managed model built around ownership, flexibility, and fit.
Work with former founders, CEOs, GMs, C-suite executives, and senior functional leaders.
Receive an operator selected for your priority, company context, stage, function, and business model.
Your operator steps into the work and owns outcomes instead of leaving recommendations with your team.
A 30-day fit guarantee reduces engagement risk and supports an operator replacement or exit option.
Experienced founders built Veep to help companies move faster.

Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.

Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.

Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
Fractional CMO pricing varies according to the scope, engagement model, business context, and level of ownership required. Veep structures engagements around the work rather than forcing a standard long-term commitment, with options that may include advisory, project-based, ongoing operator, pod, or operator-in-the-loop support. The appropriate commercial structure is determined during the matching process.
Talk with Veep about the priority, context, and senior operator support you need.
Invite-only senior operating network for critical company priorities.
Operators selected for business context, priority, stage, and fit.
Engagement protection with operator replacement or walk-away option.
Share your marketing priority and business context to explore a senior operator match.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.