Business Optimization Consultants

Veep helps founder-led and growing companies move critical work forward with vetted senior operators who take ownership of urgent priorities. From finance and go-to-market to operations, product, people, fundraising, and strategy, flexible engagements add experienced capacity without requiring an immediate permanent executive hire. Clients gain focused execution, clearer ownership, and continuity when the work is complete.

Senior operator collaborating with founders on a business strategy session

Our Business Optimization Services

Flexible operating support helps companies assign ownership, execute critical work, and build momentum across key business functions.

Operating Partners

Vetted senior operators step into urgent priorities across finance, GTM, operations, product, people, fundraising, and strategy, taking responsibility for outcomes rather than delivering recommendations alone.

Flexible Engagements

Choose advisory, project-based, or ongoing support scoped to the initiative. Engagements can pause, extend, or scale as priorities change without requiring a long-term executive commitment.

Operating Capacity Platform

Veep matches companies with experienced operators through a managed model designed to add senior capacity quickly, support growing complexity, and maintain continuity through clean handoffs.

Execution Without Delay

Add Senior Ownership Where It Matters

Business optimization is not just a recommendation exercise. Veep connects companies with experienced operators who embed in the work, clarify ownership, and move high-impact priorities forward. Support can span finance, go-to-market, operations, product, people, fundraising, and strategy. Engagements are scoped to the initiative, helping founders and CEOs gain senior capacity without immediately committing to a permanent executive hire.

Operating partner working with a leadership team on business priorities
The Veep Difference

Why Choose Veep?

Veep gives companies experienced ownership, flexible capacity, and a managed path through complex priorities.

Senior Operators

Work with former founders, CEOs, GMs, C-suite leaders, and functional experts.

Matched For Context

Receive a managed match based on your priority, urgency, stage, function, and business context.

Outcome Ownership

Operators step into the work and own outcomes instead of leaving recommendations for your team.

Guaranteed Fit

A 30-day fit guarantee reduces engagement risk and supports an operator replacement or exit.

Meet The Veep Team

Experienced founders built Veep to help companies move critical work forward.

Portrait of Dave Garcia, Co-Founder of Veep

Dave Garcia

Co-Founder

Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.

Portrait of Jian Yang, Co-Founder of Veep

Jian Yang

Co-Founder

Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.

Portrait of Mark Newhouse, Co-Founder of Veep

Mark Newhouse

Co-Founder

Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.

Frequently Asked Questions

What is business optimization?

Business optimization is the process of improving how a company prioritizes work, assigns ownership, and executes important initiatives. It can involve finance, go-to-market, operations, product, people, fundraising, or strategy. Veep approaches optimization through experienced operators who work inside the business, make decisions, and drive measurable progress rather than stopping at recommendations.

What does a business optimization consultant do?

How quickly can Veep match us with an operator?

What types of business challenges can an operator support?

How are Veep engagements structured?

How does the 30-day fit guarantee work?

How is Veep different from a consulting firm or executive search firm?

What happens when an engagement ends?

Need Help With A Critical Priority?

Talk with Veep about the operating capacity your company needs.

Trusted Operating Model

Awards and Recognition

Veep invite-only operator network trust indicator

Invite-Only Network

Access to a curated network of vetted senior operators

Veep managed matching trust indicator

Managed Matching

Operator selection based on priority, context, urgency, and fit

Veep guaranteed fit trust indicator

Guaranteed Fit

30-day fit guarantee with operator replacement or exit option

Move Critical Work Forward

Share your priority and let Veep explore the right senior operating support for your company.

Contact Us Today

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