Embedded Finance Leadership
A vetted senior finance operator steps into the work, owns priorities, and provides hands-on leadership without requiring an immediate permanent executive hire.
Keep finance work moving without waiting for a permanent executive hire. Veep matches founder-led and growing companies with vetted senior operators who can own urgent priorities, improve financial visibility, and create dependable continuity. Engagements are scoped to the work, whether you need advisory support, a focused project, or ongoing operating capacity from a matched finance leader.
Flexible finance leadership for urgent priorities, ongoing operating needs, and critical work awaiting permanent ownership.
A vetted senior finance operator steps into the work, owns priorities, and provides hands-on leadership without requiring an immediate permanent executive hire.
Get focused support for a defined finance initiative, with an experienced operator responsible for execution, decisions, documentation, and measurable progress.
Add ongoing controller-level capacity through an engagement scoped to your company’s needs, priorities, business context, and desired level of involvement.
Veep connects companies with vetted senior finance operators who take ownership of urgent work rather than simply offering recommendations. They can support financial operations, reporting, analysis, planning, and broader business priorities while working closely with founders and leadership teams. Engagements are scoped to the initiative and can provide advisory, project-based, or ongoing capacity before a permanent hire is made.
Get senior finance ownership matched to the work, context, urgency, and stage of your company.
Work with former founders, CEOs, GMs, C-suite executives, and functional finance leaders.
Receive a managed match based on your priority, company stage, function, industry, and business context.
Your operator steps into execution, judgment, and accountability instead of leaving recommendations with your team.
A 30-day fit guarantee helps reduce engagement risk through operator replacement or a full exit option.
Built by operators who have scaled companies, led pivots, and delivered exits.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
A controller oversees the systems and activities that keep a company’s financial operations reliable. Depending on the engagement, that may include financial reporting, accounting processes, analysis, planning support, controls, documentation, and clearer ownership of recurring finance work. An outsourced controller can provide experienced leadership and execution without requiring the company to immediately make a permanent executive hire.
Talk with Veep about the finance work your company needs owned.
Access to vetted senior operating professionals
Operator selection based on work and business context
Thirty-day option to replace or exit an engagement
Share your priorities and learn how Veep can provide senior ownership for critical finance work.
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