Family Business Consulting and Group

Family businesses face a unique mix of growth decisions, leadership transitions, family dynamics, and operational priorities. Veep connects founder-led, owner-led, and multi-generational companies with vetted senior operators who take ownership of critical work across finance, operations, people, strategy, and go-to-market—helping leaders move important initiatives forward without immediately committing to a permanent executive hire.

Senior advisors meeting with family business leaders

Our Family Business Consulting Services

Flexible senior operating support for family businesses navigating growth, complexity, succession, and critical execution priorities.

Operating Partners

Vetted senior operators step into urgent priorities across finance, operations, people, strategy, product, fundraising, and go-to-market, taking ownership of measurable outcomes.

Flexible Engagements

Choose advisory, project-based, or ongoing support scoped around the work itself, helping family businesses access experienced leadership without a permanent commitment.

Operating Capacity

Add senior capacity when important work lacks a clear owner, with matched operators supporting execution, documentation, continuity, and clean handoffs.

Senior Operating Support

Move Critical Family Business Work Forward

Family-owned companies often need experienced leadership without adding another permanent executive role immediately. Veep matches businesses with senior operators who understand complex operating environments and take responsibility for the work—not just recommendations. Support can address finance, go-to-market, operations, product, people, fundraising, or strategy, giving owners and executives greater focus while critical initiatives continue moving.

Operator advising family business executives
The Veep Difference

Why Choose Veep?

Veep provides senior ownership for important work that cannot wait for a permanent hire.

Senior Expertise

Access former founders, CEOs, GMs, C-suite executives, and experienced functional leaders.

Matched Operators

Receive a managed match based on your priority, company stage, function, industry, and business context.

Outcome Ownership

Operators step into the work and own outcomes instead of leaving recommendations for your team to execute.

Flexible Commitment

Structure support around the initiative, with options to pause, extend, scale, or transition cleanly.

Meet The Veep Team

Experienced builders helping companies move critical work forward.

Portrait of Dave Garcia, Co-Founder of Veep

Dave Garcia

Co-Founder

Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.

Portrait of Jian Yang, Co-Founder of Veep

Jian Yang

Co-Founder

Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.

Portrait of Mark Newhouse, Co-Founder of Veep

Mark Newhouse

Co-Founder

Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.

Frequently Asked Questions

What is family business consulting?

Family business consulting provides experienced guidance and operating support for companies owned or led by family members. It can address growth, leadership capacity, organizational priorities, finance, operations, people, strategy, and continuity. Veep’s model goes beyond recommendations by matching family businesses with senior operators who can take ownership of defined work through advisory, project-based, or ongoing engagements.

How can a senior operator help a family-owned business?

Does Veep work with multi-generational family-owned companies?

What types of family business priorities can Veep support?

How quickly can Veep match a family business with an operator?

What engagement options are available?

What happens if the matched operator is not the right fit?

How does Veep differ from a consulting firm or executive search firm?

Need Help With A Family Business Priority?

Talk with Veep about the work that needs an experienced owner.

Trusted Operating Model

Awards and Recognition

Invite-only senior operator network

Invite-Only Network

Access to a curated network of vetted senior operators.

Senior operating expertise

Senior-Only Expertise

Former founders and executives bring hands-on operating experience.

Operator fit guarantee

Guaranteed Fit

A 30-day fit guarantee helps reduce engagement risk.

Find The Right Operating Support

Tell Veep what needs ownership, and explore a senior operator match for your business.

Contact Us Today

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