Marketing Leadership
A vetted senior operator provides hands-on CMO leadership, helping law firms prioritize growth work, align stakeholders, and create accountability without an immediate permanent executive hire.
Build a sharper growth engine for your law firm with senior marketing leadership that owns strategy and execution without the commitment of a permanent hire. Veep matches founder-led and established firms with experienced operators who can clarify positioning, strengthen go-to-market priorities, improve demand generation, and move critical marketing work forward with focused accountability.
Senior marketing operators help law firms clarify priorities, execute growth initiatives, and build durable marketing capacity.
A vetted senior operator provides hands-on CMO leadership, helping law firms prioritize growth work, align stakeholders, and create accountability without an immediate permanent executive hire.
Develop a practical go-to-market direction around positioning, demand generation, client acquisition, and high-impact marketing priorities tailored to the firm’s business context.
Move important initiatives from planning into action with an embedded operator who owns outcomes, coordinates work, and provides documentation and continuity for the firm.
Veep matches law firms with vetted senior operators who can own urgent marketing priorities, from positioning and go-to-market strategy to execution and reporting. Engagements are scoped to the work rather than a long-term commitment, giving firms access to experienced leadership while preserving flexibility. Operators bring hands-on accountability, business judgment, and a clean handoff when priorities are complete or a permanent hire arrives.
Get senior marketing ownership matched to the work, urgency, and context your firm faces.
Work with former founders, executives, and functional leaders who bring judgment beyond recommendations.
Veep matches operators to your priority, company context, stage, function, and business model.
Operators step into the work and own outcomes instead of leaving execution with your team.
A 30-day fit guarantee reduces engagement risk and supports an operator swap or full exit.
Experienced builders helping companies access senior operating talent.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
A fractional CMO provides senior marketing leadership without becoming a permanent full-time hire. They can clarify positioning, establish go-to-market priorities, guide demand generation, align internal and external teams, and own execution around critical marketing initiatives. Veep’s operators work hands-on within the business, applying experience and judgment to the firm’s specific goals, stage, operating context, and immediate priorities.
Talk with Veep about the senior marketing capacity your firm needs.
Access to a curated network of vetted senior operators
Engagement protection with operator swap or exit option
Former founders and executives focused on ownership and outcomes
Share your firm’s priorities and learn how Veep can match senior marketing ownership to the work.
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