CFO Assist for Critical Growth Work

Move finance priorities forward with senior operating support matched to your company’s needs. CFO Assist connects founder-led and growth-stage companies with vetted operators who can own urgent financial work, improve decision-making, and create momentum before a permanent executive hire is made. Get hands-on capacity, flexible engagement terms, and a clearer path through complex financial challenges.

Senior finance operator reviewing growth metrics with startup founders

Our CFO Assist Services

Flexible senior operating support for urgent finance priorities, embedded execution, and critical decisions before a permanent hire.

Operating Partners

Veep matches companies with vetted senior operators who can own finance priorities, guide high-stakes decisions, and deliver measurable outcomes rather than recommendations.

Flexible Engagements

Choose advisory, project-based, or ongoing support scoped to the work, helping your company add senior finance capacity without a long-term hiring commitment.

Operating Capacity Platform

Access managed operating capacity for finance and related priorities, with matched expertise, hands-on ownership, and continuity when the work is complete.

Hands-On CFO Support

Add Senior Finance Capacity Without Waiting

CFO Assist gives founders and executives access to experienced operators who step into urgent finance work and own outcomes. Support can address a specific initiative or provide ongoing operating capacity, depending on the need. Veep matches each operator to the company’s stage, priorities, and context, helping critical work move forward without immediately committing to a permanent executive hire.

Operator presenting financial analysis to company leadership
The Veep Difference

Why Choose Veep?

Veep combines senior operating judgment with a managed model built around ownership, fit, and continuity.

Senior Expertise

Work with former founders, CEOs, GMs, C-suite executives, and experienced functional leaders.

Matched Fit

Receive an operator selected for your priority, company stage, function, industry, and business context.

Outcome Ownership

Operators step into the work, retain judgment, and take responsibility for meaningful execution.

Flexible Capacity

Scale, pause, or extend support around the work instead of committing immediately to permanent headcount.

Meet The Veep Team

Experienced builders helping companies move critical work forward.

Portrait of Dave Garcia, Co-Founder of Veep

Dave Garcia

Co-Founder

Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.

Portrait of Jian Yang, Co-Founder of Veep

Jian Yang

Co-Founder

Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.

Portrait of Mark Newhouse, Co-Founder of Veep

Mark Newhouse

Co-Founder

Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.

Frequently Asked Questions

What are CFO services?

CFO services provide senior financial leadership and operating support without requiring an immediate permanent hire. Depending on the engagement, a CFO operator may help own urgent finance priorities, support high-stakes decisions, improve financial visibility, or guide a specific initiative. Veep structures support around the work and matches companies with experienced operators selected for their stage, priorities, and business context.

What does CFO Assist include?

Is CFO Assist a permanent CFO replacement?

How does Veep match a CFO operator?

How quickly can a CFO operator be matched?

What engagement models are available?

What happens if the operator is not the right fit?

Who is CFO Assist designed for?

Need More Clarity On CFO Support?

Talk with Veep about the finance priority your company needs to move forward.

Built On Experience

Awards and Recognition

Vetted senior operator trust indicator

Vetted Senior Operators

Experienced leaders selected for practical operating judgment

Managed matching model trust indicator

Managed Matching Model

Structured matching based on work, context, urgency, and fit

30-day fit guarantee trust indicator

30-Day Fit Guarantee

Option to replace the operator or walk away without penalty

Move Your Finance Work Forward

Share your priority and learn how Veep can connect you with senior operating support.

Contact Us Today

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