Operating Partners
Vetted senior operators step into urgent family business priorities across finance, go-to-market, operations, people, product, fundraising, and strategy, taking ownership of outcomes rather than offering recommendations alone.
Veep helps multi-generational family-owned businesses move critical work forward with experienced operating partners who take ownership of urgent priorities. From succession planning and leadership transitions to finance, strategy, operations, and growth initiatives, matched senior operators provide practical execution without requiring an immediate permanent executive hire. Flexible engagements give family businesses focused support, clearer accountability, and continuity when important decisions cannot wait.

Hands-on operating support for succession, leadership, strategy, finance, operations, and other high-priority family business initiatives.
Vetted senior operators step into urgent family business priorities across finance, go-to-market, operations, people, product, fundraising, and strategy, taking ownership of outcomes rather than offering recommendations alone.
Choose advisory, project-based, or ongoing support scoped to the work itself. Engagements can provide focused leadership during succession planning, executive transitions, or complex operating initiatives.
Add experienced senior capacity when family leaders are stretched or a permanent executive hire is not yet ready. Operators help move critical work forward while preserving context and continuity.
Family businesses often carry complex leadership, ownership, and operating decisions that cannot wait for a permanent hire. Veep matches your company with a vetted senior operator who can take responsibility for succession planning support, strategic initiatives, finance, operations, people, or growth work. Engagements are scoped to the initiative, with practical execution, documentation, and continuity built into the relationship.

Veep gives family-owned businesses senior operating ownership without forcing an immediate permanent hiring decision.
Access former founders, CEOs, GMs, C-suite leaders, and experienced functional operators.
Each operator is selected for the priority, company context, urgency, and leadership needs involved.
Operators step into the work, make progress, and own outcomes instead of leaving recommendations behind.
Documentation, context, and continuity support family leaders when the engagement ends or a permanent hire arrives.
Experienced founders and operators built Veep to help leaders move faster.

Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.

Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.

Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
A family business consultant helps owners and leaders address business priorities that may involve succession, governance, leadership transitions, strategy, finance, operations, people, or growth. Veep’s model adds senior operators who do more than provide recommendations: they can take ownership of defined work, establish accountability, document progress, and help maintain continuity as family leaders make important decisions.
Talk with Veep about the priority, transition, or operating challenge ahead.
Invite-only network of vetted senior operating leaders
Matching based on work, urgency, context, and leadership fit
30-day fit guarantee with operator replacement or exit option
Share your family business challenge and learn whether a matched operating partner is the right fit.
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