Embedded CFO Leadership
A vetted senior operator takes ownership of finance priorities, helping leadership teams move important work forward without waiting for a permanent executive hire.
Get senior financial leadership without committing to a permanent executive hire. Veep matches Houston startups, growing companies, and owner-led businesses with vetted operators who can take ownership of finance priorities, improve decision-making, and move critical work forward. Whether you need advisory guidance, project support, or ongoing fractional capacity, engagement terms are structured around your priorities and business context.
Flexible senior finance support for companies that need ownership, judgment, and execution without an immediate permanent hire.
A vetted senior operator takes ownership of finance priorities, helping leadership teams move important work forward without waiting for a permanent executive hire.
Receive practical senior guidance for financial planning, business decisions, fundraising preparation, and other priorities requiring experienced operating judgment.
Engage an operator for a defined initiative, with scope shaped around the work and the company’s current needs rather than a long-term commitment.
Veep connects Houston companies with vetted senior operators who can own urgent finance work and high-stakes decisions. Engagements may be advisory, project-based, or ongoing, giving founders and executives access to experienced leadership without immediately adding a permanent C-suite hire. For companies navigating growth and increasing complexity, operators bring hands-on execution, context, and accountability rather than recommendations alone.
Get matched with senior operating expertise designed around the work your company needs completed.
Work with experienced operators who have led companies, functions, and high-stakes initiatives before.
Veep matches operators to your priority, company stage, urgency, function, and business context.
Operators step into the work and own outcomes instead of leaving recommendations for your team to execute.
A 30-day fit guarantee reduces engagement risk while your Houston team evaluates the working relationship.
Experienced founders helping companies access senior operating capacity.
Co-Founder
Dave Garcia is a Co-Founder of Veep, bringing decades of experience building and scaling products inside high-growth startups. Throughout his career, Dave has launched products from the ground up, led critical organizational pivots, and guided companies through successful exits. His deep understanding of what it takes to move fast without sacrificing quality shapes Veep's approach to matching companies with senior operators who can immediately own outcomes. At Veep, Dave focuses on helping founders and CEOs offload urgent, high-impact work so they can concentrate on strategic priorities. He is passionate about giving founders access to the same caliber of operating talent that only the largest companies typically enjoy, ensuring critical work never sits idle waiting for a permanent hire.
Co-Founder
Jian Yang is a Co-Founder of Veep with an extensive background in raising capital, scaling companies, and leading organizations through successful exits. His experience spans multiple high-growth environments where he directly navigated the operational and financial challenges that founders face daily. Jian co-founded Veep to give other founders and executives access to senior-level operating expertise without the delays and risks of traditional hiring processes. He is dedicated to helping companies move critical initiatives forward with the same rigor and judgment he applied while building and scaling his own ventures. At Veep, Jian focuses on ensuring clients receive matched operators who bring both strategic insight and hands-on execution, helping founder-led and investor-backed companies grow smarter and faster.
Co-Founder
Mark Newhouse is a Co-Founder of Veep, known for building brands, transforming organizations, and successfully selling startups over the course of his career. His broad experience across company stages and industries gives him a unique perspective on the operational gaps that emerge as businesses scale. Mark co-founded Veep to address a recurring problem he witnessed firsthand: critical work without clear ownership, left to founders and CEOs already stretched thin. He is committed to building alongside founders, providing them with vetted senior operators who step in immediately and take ownership of high-impact priorities. At Veep, Mark emphasizes clean handoffs and guaranteed fit, ensuring that every engagement delivers real results and lasting continuity for the businesses Veep serves.
A fractional CFO provides senior financial leadership on a flexible basis, taking ownership of priorities such as financial planning, reporting, fundraising support, and high-stakes business decisions. The exact scope is shaped around the company’s needs. Unlike an outside adviser who only delivers recommendations, a Veep operator steps into the work and helps drive execution, context, and accountability.
Talk with Veep about the senior financial capacity your company needs.
A structured option to swap operators or exit the engagement.
Access to a curated network of vetted senior operators.
Operators are selected for the work and business context.
Share your priority and explore a flexible fractional CFO engagement matched to your business context.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.