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SECTORS
Advertising
Consumer
Retail/DTC
Tech
B2B Services
ABOUT JENNIFER
Omnichannel growth strategist with deep expertise in brand building, media leadership, and customer engagement across global retail, beauty, and fashion.
$28.1B
OMNICHANNEL STRATEGY
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Oversaw customer strategy and digital media at Macy’s, guiding $28B+ in marketing, loyalty, and media spend.
30+
RETAILERS TRANSFORMED
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Advised leading fashion and luxury brands at Facebook, unlocking growth with better data, tech, and creative.
2x
CUSTOMER GROWTH
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Accelerated acquisition at Henry Rose through a revitalized brand strategy and e-commerce expansion roadmap.
SUPERPOWERS
CAPABILITIES
Omnichannel Strategy & Transformation
Media Leadership & Innovation
Customer Experience & Loyalty Growth
Customer & Audience Development
Brand Development & Voice
Brand Management & Marketing
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The Playmaker: Jennifer builds strategies to turn insights into growth—balancing art and science, she helps brands move fast, smart, and with staying power.
The Connector: Jennifer bridges brand, media, and commerce—aligning teams, tech, and customer behavior to create marketing that resonates and performs.
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