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SECTORS
New Media
Consumer
Tech/Web3
Retail
GenAI
ABOUT ERIKA
Story-driven marketer with deep expertise in brand strategy, product marketing, and audience growth. Specializes in launching, scaling, and repositioning for impact.
550%
USER GROWTH
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Drove 550% user growth and a 30% increase in daily engagement at The Voice in five months.
2x
AD PERFORMANCE BOOST
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Doubled CTR and unlocked new media inventory and revenue streams at Morning Brew via a new ad product.
5x
INCREASE IN DEAL SIZE
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Built a branded content studio that quintupled avg. deal size and added F500 brands at The New Republic.
SUPERPOWERS
CAPABILITIES
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Narrative Gravity: Erika blends brand strategy with cultural insight to create stories that pull people in—and stick.
Full-Funnel Architect: From top-of-funnel awareness to revenue-driving content and partnerships, Erika designs marketing systems that build momentum.
Go-to-Market Execution
Content & Campaign Development
Audience Growth & Engagement
Product & Platform Marketing
Strategic Communications & PR
Revenue-Driven Marketing
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